Questions and Answers
General Questions
What is Here Is How, and how much does it cost?
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Here Is How is a 100% free, street-wide festival located on All Trades Road in Santa Fe's Siler Arts District.
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Visitors can explore local food, live performances, quiet learning spaces, and hands-on workshops without paying any admission fees.
How does the custom handbook work?
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While navigating the festival footprint, attendees collect custom 8.5" x 11" "How-To" skill guides from local groups, table hosts, and performers.
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Before heading home, bring your collected pages to the Bookbinding Station at RELAY Santa Fe to hand-bind them into a free, personalized community resource manual.
Participant & Host Questions
Are there vendor or booth fees to host a table?
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No, the festival eliminates all entry and booth fees for participating non-profits, artists, advocacy groups, and local businesses.
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Instead of paying a fee, participants share a practical skill and contribute a custom "How-To" page(s) for attendees to bind into their handbooks.
What are the requirements for designing a "How-To" page?
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Pages must feature actionable skills or community knowledge (e.g., "How to Mend a Hem") rather than standard commercial flyers.
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Submissions must be standard letter size (8.5" x 11") with instructions in the body and your contact info at the bottom; Design templates are provided.
Can items or services be sold at the event?
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Food and beverage spots are limited, with priority given to vendors operating within a gift economy or mutual aid framework.
Accessibility & Logistics
Is the festival accessible and bilingual?
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Spatial layouts adhere to universal design principles to comfortably accommodate wheelchairs, strollers, and varied seating needs. All Trades Rd. is an unpaved surface, please keep this in mind when attending.
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Site maps, directional signs, and core instructions are available in both English and Spanish upon request.
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Please contact if we can provide other accommodations for you.
Email us at ohhey@apparatuscollective.net if you have any questions.